Cassida is leaving ~$70K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Cassida
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: CASSIDA10 takes $10 off today
Preview Text: Your $10 off, ready to use
HERO MODULE
Hero Approach: Direct
H1: Count Smarter
Subhead: $10 off, limited time
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Welcome to Cassida. You just joined 10 million+ businesses that stopped counting cash by hand and never looked back.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. America's Best-Selling Bill Counters
Cassida 5520 Affordable and accurate for lower-volume operations that need clean results every shift
Cassida 6600 The workhorse for high-volume retail, banking, and hospitality environments
Cassida 7710R Step up to mixed-denomination sorting without stepping up to a big price tag
Cassida 8800R V2 Mid-tier mixed bill counter for businesses ready to sort and count in one pass
Cassida 9900R V2 The flagship two-pocket counter that handles your most demanding cash days
Cassida C300 Coin Counter Sorted, totaled, and done before your shift ends
2
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Hi,
In 1998, Cassida was founded with one straightforward goal: give businesses a better way to handle cash.
Not a flashier way. Not a more complicated way. A faster, more accurate, more reliable way. So the people running those businesses could put their attention somewhere more important.
For the first eight years, we built that reputation globally. Then in 2006 we established our US division, based right here in San Diego, because American businesses deserved more than a generic overseas support line when something went wrong.
Today we have a 50-plus person team in California, a customer base that spans 10 million businesses across 40 countries, and a product lineup that goes from a compact desktop counter for a small retailer to a high-volume machine built for casino cages and bank branches.
But the thing I'm most proud of isn't the scale. It's that we still back every machine with a 3-year warranty and lifetime US-based support. Most of this industry offers one year and a chatbot. We think that's the wrong answer.
If you have questions about which counter is right for your operation. Volume, denomination mix, space constraints. Just hit reply. That's a real answer you'll get, from a real person.
Your welcome code is CASSIDA10 for $10 off. It's good for the next 14 days.
– Abror
President, Cassida USA
3
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INBOX MODULE
Subject Line: Same price tag, very different six months
Preview Text: Here's what separates Cassida from the rest
HERO MODULE
Hero Approach: Curiosity
H1: Not All Counters
Subhead: Are built for this
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most bill counters look similar in a product photo. Here's what you actually find out after six months of daily use.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why 10 Million Businesses Chose Cassida
Infographic: Checklist
- 3-year warranty standard. Most competitors stop at one year, leaving you exposed when it matters most
- Industry-best false reject rates. Fewer legitimate bills flagged as counterfeit means fewer disruptions to your cash flow
- 50+ person US-based support team in San Diego. A real person answers, not a chatbot with a ticket number
- 25+ years of currency expertise. Founded in 1998, with deep knowledge of how money is printed and how counterfeits are made
- Full lineup from $214 to $1,500+. One brand for every volume level, from the corner store to the casino cage
- Cassida Cares recycling program. Free end-of-life equipment recycling, no box fees, no fine print
Products Shown
- Cassida 6600. Reliable high-volume counting for retail and banking environments
- Cassida 7710R. Mixed-denomination sorting for businesses that need more than a basic counter
- Cassida C300 Coin Counter. Coin-heavy operations handled start to finish
4
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INBOX MODULE
Subject Line: You browsed but didn't pull the trigger
Preview Text: CASSIDA10 is still waiting on you
HERO MODULE
Hero Approach: Direct
H1: $10 Off Stands
Subhead: But not for long
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Your code CASSIDA10 is active. $10 off any order, 14 days from when you signed up.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick Your Machine, Apply Your Code
Cassida 5520 The right starting point for lower-volume operations that need consistent accuracy
Cassida 6600 Built for the daily grind of retail, hospitality, and banking cash flow
Cassida 7710R Step into mixed-denomination sorting without a complicated setup
Cassida 8800R V2 Mid-level performance for businesses managing real daily volume
Cassida 9900R V2 The two-pocket flagship for your busiest cash environments
Cassida C300 Coin Counter Sort a full coin drawer before your shift is over
5
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INBOX MODULE
Subject Line: What does the cheaper counter actually cost?
Preview Text: This comparison makes the decision straightforward
HERO MODULE
Hero Approach: Question
H1: How Do We Compare
Subhead: Side by side, see for yourself
Cta Button: Shop Cassida
MODULE 2: TRANSITION COPY
Most businesses buy the cheapest counter they find and realize the problem six months later. This is what the comparison actually looks like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Cassida vs. The Typical Alternative
Infographic: Table
- Warranty: Cassida 3 years standard | Typical competitor 1 year standard
- Customer support: Cassida 50+ person US-based team, lifetime access | Typical competitor offshore or chatbot-only
- Counterfeit detection: Cassida industry-best false reject rates | Typical competitor higher false reject rates, more disrupted cash flow
- Years in market: Cassida 25+ years, founded 1998 | Typical competitor newer or rebranded
- Customer base: Cassida 10 million+ across 40 countries | Typical competitor narrower reach, less proven at scale
- Product range: Cassida full lineup $214 to $1,500+ | Typical competitor limited to one or two price points
- Sustainability: Cassida free end-of-life recycling program | Typical competitor no recycling program
- Price entry point: Cassida from $214 | Typical competitor comparable. Depends on the brand
Products Shown
- Cassida 8800R V2. Mid-tier mixed bill counter that outperforms machines twice its price
- Cassida 9900R V2. Two-pocket flagship built for the most demanding cash environments
- Cassida 6600. The high-volume workhorse that holds up across daily retail and banking use
6
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INBOX MODULE
Subject Line: 10 million businesses stopped counting by hand
Preview Text: Real businesses, real results. In their own words
HERO MODULE
Hero Approach: Direct
H1: They Said It Better
Subhead: Hear from Cassida customers
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We can tell you Cassida is the best cash handling brand in America. But here's what the people actually using these machines every day have to say.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say After the First Month
Infographic: Numbered List
- 1. On reliability over time: "Cassida has been setting the standard globally for 25 years, and for good reason. I have been using their coin counters and counterfeit detectors for a decade, because of their reliability and simplicity.". Jordan, Financial Operations Manager
- 2. On day-to-day value for small business: "These money counters have been a great addition for my business. I am so happy to use products created for American businesses by professionals in California!". Charlie, Small Business Owner
- 3. On operational efficiency for larger teams: "Choosing Cassida was a game-changer for our bank. Cassida's advanced solutions made our cash handling more efficient, allowing us to focus on what matters most.". Alex, Branch Administrator
- 4. On the range of industries it fits: "This is a must have if you work at retail stores, banks, gas stations, restaurants, arcades, bars, festivals, casinos, or airports. I can't imagine doing this manually.". Samantha, Retail Store Owner
Products Shown
- Cassida 7710R. The 5-star rated entry point into mixed-denomination counting
- Cassida 5520. Compact and accurate for operations just starting to automate
- Cassida C300 Coin Counter. Coin-heavy businesses, handled
7
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INBOX MODULE
Subject Line: CASSIDA10 gone in 48 hours
Preview Text: After that, the $10 is gone
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires in 48 hours
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
CASIDA10 disappears in 48 hours. $10 off, no minimum, any machine in the lineup.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before the Code Closes
Cassida 5520 The accurate, affordable starting point for lower-volume cash operations
Cassida 6600 The daily workhorse for retail, banking, and hospitality environments
Cassida 7710R Mixed-denomination sorting for businesses ready to stop counting by denomination
Cassida 8800R V2 Mid-tier precision for real daily cash volume
Cassida 9900R V2 Two-pocket flagship for your most demanding cash days
Cassida C300 Coin Counter Turn a coin drawer into a sorted total in minutes
8
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Hi,
I noticed you haven't used CASSIDA10 yet and I wanted to reach out before it expired.
No pressure at all. If you're still figuring out which machine fits your operation, or if the timing just hasn't been right, that's completely fine.
But if you have questions. About volume capacity, denomination handling, counterfeit detection specs, anything. Just hit reply. I read these. You'll hear back from a real person on our San Diego team, not a ticket system.
For what it's worth, most businesses that go from manual counting to their first Cassida machine tell us the same thing: they wish they'd done it sooner. The time saved in a single week usually covers the cost of the machine.
Your code CASSIDA10 gives you $10 off any order at cassidausa.com. It expires today. If you want to use it, now is the time.
And if this just isn't the right fit, no hard feelings. I hope you found what you were looking for.
– Abror
President, Cassida USA
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.